Local marketing · Commercial only · Everything around local visibility
Local marketing for commercial service contractors.
Smarter Inbound is a local marketing agency for commercial service contractors — commercial cleaning, HVAC, roofing, pest control, electrical, plumbing and the trades that keep commerce running — that builds your website, gets you found on Google and Maps, and gets you recommended by AI search. Everything around local visibility, for companies that sell to other businesses.
01 · How buyers find you now
They search. And now they ask.
The map pack still decides who gets the call. Now there is a second place to be found: Google has built AI answers into Search and Maps, and ChatGPT recommends local businesses by name. In 2026, 45% of US consumers said they had used ChatGPT or another generative AI tool for local business recommendations, up from 6% the year before.[1] The AI answers with names. Either yours is one of them, or a competitor’s is.
profilereviewsphotoswebsite
In a March 2025 panel study, 18% of Google searches showed an AI summary at the top, and people who saw one clicked a regular result about half as often.[2] The AI does not guess. It reads your profile, your reviews, your photos and your website, and recommends whoever gave it the most to work with. See how AI search optimization works →
02 · What we do
Everything around local visibility.
We build your website, get you into the map pack in every city you serve, run your Google Business Profile, bring in reviews week after week, publish a page for every service and city, make sure the AI says your name, and make sure every call gets answered and followed up. Pick one, or let us run all of it.
Website design & build
We build you a fast, mobile website you own, with a page for every service and every city you want work in.
How it works → 02 / LOCAL SEOLocal SEO
We get you into the map pack and the service + city results in every city you serve.
How it works → 03 / GOOGLE BUSINESS PROFILEGoogle Business Profile
We set up your Google Business Profile, fill every field, and keep it active every week.
How it works → 04 / REVIEWS & REPUTATIONReviews & reputation
We bring in reviews week after week, answer every one, and never gate or fake.
How it works → 05 / SERVICE & CITY PAGESService & city pages
We publish one page for every service you sell in every city you serve, written for buyers and readable by AI.
How it works → 06 / AI SEARCH OPTIMIZATIONAI search optimization
We make sure the AI says your name when a buyer asks Google, Maps or ChatGPT who to hire.
How it works → 07 / GOOGLE ADS & LOCAL SERVICES ADSGoogle Ads & Local Services Ads
We run Google Ads and Local Services Ads for paid calls while the organic work builds, tracked down to the call.
How it works → 08 / LEAD CAPTURELead capture
Call tracking, missed-call text-back and an AI receptionist, so every call from Google is answered and counted.
How it works → 09 / FOLLOW-UP AUTOMATIONFollow-up automation
A CRM plus text and email follow-up, so quotes get chased and past customers hear from you when the next job is due.
How it works → 10 / CITATIONS & LISTINGSCitations & listings
The same name, address and phone on every directory and data source search engines and AI read.
How it works → 11 / SOCIAL POSTINGSocial posting
Real job photos and short updates posted on a schedule, so buyers and Google see a company that is working this week.
How it works → Sister company + / OUTBOUNDNeed calls this month?
Cold email, SMS and calls that fill the pipeline now, run by our sister company Smarter Outbound for 70+ commercial service businesses.
smarteroutbound.com →03 · Who it is for
Commercial trades. Commercial buyers.
We work with contractors who sell to other businesses. The buyer is a property manager, a facility director, an office manager or a general contractor, and everything we build is written for that person. Residential is not what we do.
04 · How it works
Audit. Fix. Build. Keep going.
See what buyers and AI see
Where you rank across your service area, what your profile is missing, what the AI says today when asked about your trade in your city. Free, and yours to keep.
Fix what is broken
Profile rebuilt, listings made consistent, site fixed or rebuilt, review asks switched on, calls tracked.
Earn the positions
Service and city pages published, photos and posts on schedule, reviews landing with replies. Rankings start moving.
Every month adds to it
Monthly re-scan, the AI asked again, new pages as you grow. Plain-English report: what moved, what we did, what is next.
05 · Who is behind it
Built by people who already generate commercial leads for a living.
Smarter Inbound is run by the pros at our sister company Smarter Outbound, which runs outbound (cold email, SMS and calls) for 70+ commercial service businesses. We talk to commercial buyers every day. We know which searches turn into signed work and which do not, and that is what your local visibility gets pointed at.
Our sister company Smarter Outbound is rated 4.7/5 by verified clients. Smarter Inbound is new, so we have no reviews of our own yet. We would rather say that than make some up.
Today
Smarter Outbound
Cold email, SMS and calls that fill your pipeline this month. Live now, running for 70+ commercial service businesses.
Local visibility
Smarter Inbound
The same team, pointed at your website, your Google presence and your AI visibility, so over time the phone rings without anyone dialing first.
06 · Why us, honestly
Built against everything owners complain about.
Talk to contractors who have bought marketing before and the same complaints come up every time. We built the opposite.
- Website lives on the agency’s platform; leave, and you lose it
- Residential home-services templates with your logo swapped in
- Reports full of impressions; nobody can name a job it produced
- "AI" appeared on the invoice; nothing changed in the work
- Account manager changes every quarter
- You own everything: site, profile, content, data, accounts. Portable from day one.
- Commercial only: property managers and facility directors are the buyer, and the work is built for them
- Reporting in plain English: what moved, what we did, what is next
- AI search with a baseline and monthly re-checks; you see the answers change, word for word
- A small senior team that already talks to your buyers every day
Straight answers
Six questions contractors ask first.
How long until we rank?
Most companies see movement within two to three months and a solid position in four to six. Google Ads and lead capture change the numbers within weeks if you need calls sooner. The audit gives you a straight answer for your market.
Do we own the website?
Yes. Domain, hosting, pages, profile, content, data: all in your name from day one. If we part ways, you keep everything.
Do you work with residential companies?
No. Commercial only. Our buyers are property managers, facility directors and general contractors, and everything we build is written for them.
What if we already have an agency?
Start with the audit. It shows what is working and what is not, in plain English. Take it to your agency or to us. We do not ask you to switch before you have seen the numbers.
Do you do ads?
Yes. Google Ads and Local Services Ads, tracked to the call, with commercial-only targeting. Usually alongside the organic work, not instead of it.
What is the AI search thing?
Buyers now ask Google’s AI, Google Maps and ChatGPT who to hire, and the machines answer with names. We record what they say about your trade in your market, build the evidence they need to name you, and check again every month.
Free · No obligation
Start with the free visibility audit.
We map where you rank across your service area, score your profile against the competitors who outrank you, and show you what the AI says today when a buyer asks about your trade in your city. You keep the audit either way.
- ✓Map rankings for your money searches, across your whole service area, not just from your office chair
- ✓Profile scorecard vs. the three competitors who currently take your calls
- ✓AI answer check: what Google’s AI and ChatGPT actually say when asked for your trade in your market
- ✓Review position: rating, count, recency and reply rate vs. the market
Sources
- BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults, published February 2026) — https://www.brightlocal.com/research/local-consumer-review-survey/
- Pew Research Center, Google users are less likely to click on links when an AI summary appears in the results (900 US adults, March 2025; published July 22, 2025) — https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/